W. A. Fitzhugh “Fitz” Lee, is CEO and Chairman of the Board of Directors of Green Source Holdings LLC, overseeing the growth and direction of the company.
Mr. Lee has 20 years of business operations and real estate experience in a broad range of activities, including all aspects of asset and portfolio management, operations management including company mobilization, acquisitions, finance, IT/Consulting, and production of sophisticated financial and analytical modeling tools.
Prior to being a founding member of Green Source, Mr. Lee was Chairman of the Vivum Group, which he founded in 2001. Vivum was organized into three lines of business: Commercial Real Estate Software, Investment Advisory Services and Outsourcing Consultancy. Vivum’s software was deployed to clients who manage, budget, and reforecast more than 2,000 properties and $1 billion in annual revenue with Vivum’s ASP applications. Vivum also advised companies ranging from Fortune 500/FTSE 100 to privately-held entities on real estate portfolio acquisitions, company M&A, and asset risk-transfer outsourcing solutions.
Prior to Vivum, Mr. Lee was the Chief Strategic Officer of the Trillium Group, a Goldman Sachs & Co. investment in London, England, where he was responsible for the strategic overview of new investments and operational efficiencies for the company. Mr. Lee helped to create Trillium to privatize the UK Department of Social Security’s real estate assets, one of the early such public/private partnership transactions. Once the company was established, his group managed the asset managers’ objectives and sought to maximize portfolio and asset-level yield and return by adding value through closely monitoring asset-level business plan activities, including lease-up projects, marketing, value enhancement, and dispositions. The Trillium portfolio mix included office buildings, industrial buildings, multi-family projects, and specialty-use buildings. Mr. Lee successfully helped Goldman Sachs & Co. sell Trillium to Land Securities in 2001. The Trillium deal was the runner-up Goldman Sachs deal of the year in 2007. Mr. Lee was seconded to Trillium from Archon Group LP, a Goldman Sachs & Co. company, where he was Vice President in the Real Estate Investment Division.
Mr. Lee attended Oxford College and then Emory University, graduating with his AA and BBA (Finance) in 1988 and 1990, respectively. After university, he accepted a job in Washington, D.C. at First American Bancshares, Inc. in the First Advantage Bank money-center training program. Upon completion of the training program, Mr. Lee entered the Commercial Real Estate division, specializing in the resolution of “troubled” real estate loans and properties for the bank. He then joined the J.E. Robert Companies which specialized in the troubled loans and created a multi-billion dollar fund named the Whitehall Fund with Goldman Sachs & Co. as the client. After three years working exclusively with the Goldman Sachs & Co., Mr. Lee moved over to Goldman Sachs’ Archon Group LP until 2001.
Mr. Lee was born in Houston, Texas, and currently resides in Austin, Texas. During his career he has also lived in England and Switzerland. Prior to Emory, he attended the Lawrenceville School in Princeton, New Jersey. Mr. Lee is married and has four children.